Labels

Faced with changing customer expectations and environmental, social and economic challenges, tourism is changing. Now, more than ever, a commitment to quality, sustainability and accessibility is a real lever for enhancing the value and performance of your business.

Against this backdrop, a number of nationally-recognised labels can help you structure your commitments and gain recognition for them.

Destination of Excellence Label

The successor to the Qualité Tourisme™ mark, this label distinguishes professionals committed to a global approach to excellence, combining quality of welcome, continuous improvement, social and environmental responsibility.

The Destination d’Excellence standard covers the entire tourism chain: accommodation, restaurants,culturaland naturalsites,transport infrastructure, information points and leisure activities. It is based on a global approach to quality, integrating reception, service, accessibility and environmental performance.

Why go down the label route?

To raise the profile of your establishment and boost your visibility

Meet current and future customer expectations

Structure your practices and benefit from support

Become part of a collective effort to enhance the attractiveness of your region

Information on the Destination d'Excellence label

©Official logo Destination Excellence Label Rvb White background|Destination d'Excellence - Atout France

Tourism & Handicap Label

Tourisme & Handicap is the only State mark dedicated to tourist accessibility. Since May 2024, it has been run by Atout France, in partnership with theTourisme & Handicaps association.

The Tourisme & Handicap label guarantees a high-quality, adapted welcome for people with any type of disability(hearing, visual, motor or mental). It is a strong sign of confidence for the customers concerned and contributes to more inclusive tourism for all.

It is awarded to a wide variety of establishments: accommodation, visitor attractions, restaurants, tourist offices, leisure facilities, etc.

To find out more about the criteria and procedures for obtaining the label, contact the Tourism and Disability Officer at the Tourist Office.

Criteria for the Tourisme & Handicap label

Accueil Vélo label

The nationally-recognised Accueil Vélo label provides a quality framework for tourism professionals (accommodation providers, hire companies, repairers, restaurateurs, tourist offices, visitor sites and leisure activities) located along cycle routes and wishing to make a commitment, by guaranteeing cyclists a welcome tailored to their needs.

Information on the accueil vélo label

©logo accueil velo pays bigouden

European Ecolabel

Created in 1992, the European Ecolabel is the only official European eco-label that can be used in all member countries of the European Union.
It distinguishes environmentally-friendly tourist accommodation such as hotels, gîtes, bed and breakfasts, campsites, hotel residences and rental accommodation.
The European Ecolabel criteria are divided into 5 categories: general management, energy, water, waste and wastewater, and other criteria.

The criteria require :

The implementation of a waste management system

Equipment with low energy consumption,

Equipment with low water consumption,

Use of eco-labelled household products,

The promotion of soft mobility,

At least 50% of the electricity consumed must be of renewable origin,

A ban on the use of pesticides for the upkeep of outdoor green spaces.

To find out more about this label, we invite you to watch the video on environmental performance for Breton tourist accommodation providers.

European Ecolabel criteria

Green Key Label

Developed in France since 1998, the Clef Verte label is the first ecolabel for tourist establishments in France. Also present on five continents, it is the first international sustainable tourism label. Holidaymakers can choose to reduce their environmental impact by selecting one of the many establishments with the label in France.

The criteria are established at international level and are common to all countries. They are re-evaluated every year to meet the environmental requirements of the Foundation for Environmental Education (FEE).
They cover different areas such as

School environmental policy: water, energy and waste management,

Responsible purchasing,

the living environment

Environmental awareness.

Green Key label criteria

Ecogîte label

Being an “Ecogîte” necessarily implies having the Gîtes de France label. The Ecogîte label was created by Gîtes de France to promote the homes of owners who care about the environment.

To qualify for this label, you need to meet broadly the same criteria as for the Ecolabel.
As well as reducing your energy consumption (electric heating is prohibited), water consumption (rainwater harvesting), your energy production and your energy use, you must also reduce your energy consumption.In addition to reducing your energy consumption (no electric heating), water consumption (rainwater harvesting) and waste production (composting), it is very important that your guest house blends in with its surroundings. In fact, Ecogîtes wants the architecture of your home to be “respectful of the shapes, proportions, materials and colours” of the area in which you live. As well as using local materials for the construction or renovation of your gîte or guest room, you should also think about your land, if you have one.Planting local species in your garden that require little water is a criterion to take into account if you want to be awarded the Ecogîtes label.

Information on the Ecogîte label